“Leaders should ask powerful and inspiring questions, convey that they don’t have the answers, and solicit others’ help to find them.”

No one has all the answers, but having open and honest communication can inspire the innovation needed to find them!

read the HBR article here

Here are some examples:

  • What is a game-changing opportunity that could create much more value than we have delivered in the past?
  • What are emerging unmet needs of our customers that could provide the foundation for an entirely new business?
  • How could we leverage the resources of third parties to address a broader range of the needs of our customers?
  • How can we move from standardized, mass-market products and services to personalizing our products and services to the specific needs of each customer?
  • How can we develop supply networks that would be more flexible in responding to unanticipated disruptions in production or logistics?
  • How could we harness sensor technology to create more visibility into how our customers are using our products and use this information to deliver more value and deepen trust with our customers?

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Written by hooghe

Global Business Director at DSM Engineering Plastics - building lasting B2B partnerships - founder of OUTNR.com and MAAKLAND.com

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